The Modern Tradition - Concept Board

Through each symbolic object of our lifestyle, we are able to grasp the ultimate aesthetic beauty pursued by that society and era.
Apple’s products can be said to be the most representative among the objects of people’s lifestyle today, and through it, we can know people’s aesthetic taste and lifestyle.
Just as Apple's philosophy and its products with only the ultimate essence of aesthetics, I'd like to embody the uniqueness of Korean aesthetics that will continue to be maintained in the future through modern interpretations of Korea’s ultimate beauty genes.